Quoth Greg Hurwitz

"He leaned forward, jabbing a finger at the floor. 'Everything's a f*cking story. And you're letting this one languish. What you need is something to kick down the front door, come barreling into the plot, crashing into the story. Make you react. Make you act. But in the unlikely event that that isn't gonna happen, you need to uncover what happened. If you're not afraid to.' His gazed zeroed in on me; he'd sensed perhaps that he'd flicked vulnerability. 'A writer's job, perhaps more than any other, is not to be afraid of possibilites."

From "The Crime Writer" by Greg Hurwitz