There's Tweeting, and then there's Tweeting a whole novel

So here I am almost cross-eyed from editing this morning, when I go online to relax and I read about Matt Stewart. Apparently, he has Twittered/Tweeted a whole novel called "The French Revolution" and it's about-

Loosely structured on the greatest identity crisis ever, The French Revolution tells the story of a San Francisco family forging its place in history.

Esmerelda Van Twinkle, a failed pastry chef turned wretchedly obese copy shop manager, stumbles into motherhood after a semi-intentional liaison with good-natured coupon distributor Jasper Winslow. Born on Bastille Day, their twin children Robespierre and Marat revolt against archaic rules imposed by their autocratic grandmother, surmount radically misguided parenting, and combat wars in the Middle East to achieve great personal gain.

Just as the family is on the cusp of achieving meteoric success in politics, business, music, and gastronomy, fissures from the past crack open spectacularly, derailing their bid for long-lived power while cementing a reputation for the ages.

I don't know, it doesn't sound off-hand like a book that I would pick up, yet I have to learn not to be a book snob in the way that others are genre snobs when it comes to crime ficiton. Not to mention that I hate Twitter, which is just silly and irrational on my part.

Just how would this work in terms of a layout?

In blasts of 130 characters or so (leaving room for hashtags and links), it will take approximately 3700 tweets to transmit the 480,000 characters in my novel.

He even realizes that this is a tall order, but-

To be honest, I don’t think anybody'll weed through all my tweets.

That said, reading a few lines via Twitter is a cool & easy way for you to give this book a test drive. It’s like checking out a few minutes of a TV show before deciding if you want to order the whole season.

Therein lies the brilliance and the initial novelty should bring him an audience that he most likely never would've had.

Regardless, good luck, Matt.